Brand & Press

PickTwo brand assets.

Logos, colours, and usage guidelines for press, partners, and platforms. Please use the approved assets below and follow the short guidelines so the brand stays consistent everywhere it appears.

Download the full brand pack (.zip)

Includes SVG + PNG logos in every variation, plus the brand manual (PDF/Word).

Logo

Primary — on light backgrounds

PNG

Reverse — on dark backgrounds

PNG

Icon / favicon

Monochrome

Square + tagline

Colour

Primary blue

#0066CC

Dark navy

#002C51

Light blue

#3FA9F5

Sky blue

#88DDFF

Neutral grey

#999999

Using the logo & name

Please do

Keep clear space around the logo equal to the height of the navy square in the mark.
Use the reverse logo on dark or navy backgrounds.
Write the name as PickTwo — one word, capital P and T.
Pair the master line “Two worth choosing” with the logo.

Please don’t

Recolour the logo outside the approved palette.
Stretch, rotate, or add effects to the mark.
Place the colour logo on busy or low-contrast images.
Write “Pick Two”, “PickII”, or “PICKTWO” in body copy.

Tagline

Two worth choosing — the master line. Use it under the logo, in signatures, footers and covers.

No more almosts — the campaign line. Use it on headlines and openers, always with copy nearby that explains what we do.

Press enquiries

For interviews, comment, or anything not covered here, send us a note and we will come back within one business day.